Challenge
After wrapping a project, the last thing you want to do is spend half a day writing about it. So it gets skipped. Then the next project gets skipped. The portfolio stays thin.
That matters more than it feels like in the moment. A client evaluating you for a project similar to one you've already solved can't tell you've solved it before — because there's no case study. The work happened. The proof didn't.
The alternatives don't close the gap. Handing ChatGPT a bullet list produces output that still needs a full editing pass to feel like it came from a real person. Hiring a writer costs $50–200 and takes 3–5 days — long enough that the project details have already started to blur.
The bottleneck isn't skill. It's friction. The act of starting is what doesn't happen.
Solution
Answer 3–4 questions: what was the client's problem, what did you build, what changed for them. Storycraft expands those answers into a structured case study — in your voice, with consistent formatting, with the specificity that actually makes case studies useful to someone evaluating you.
The questions are designed the way they are because we went through the process of writing them dozens of times ourselves. They prompt for the details that make a case study convincing, not just the details that are easy to remember.
Export to Markdown, HTML, or PDF. Done.