A coordination layer on top of WhatsApp Business API — auto-assignment, Kanban tracking, real-time analytics. Customers keep messaging on WhatsApp. The team stops dropping things.
Built for a client
2024
Zero lost messages, no platform migration
A field service company lost a major client after a four-hour response gap.
Eight agents were online. Nobody responded because each assumed someone else was handling it. That's not a people problem — that's what happens when there's no visible queue and no message ownership. Everyone sees the same incoming message. Nobody knows whose job it is to answer.
WhatsApp has no assignment system. No way to see if a conversation is being handled. No way to distribute work across a team without switching to a completely different platform — which the client's customers won't do.
Sync sits on top of WhatsApp Business API. Customers keep messaging on WhatsApp, exactly as before. The difference is what happens on the team's side.
When a message comes in, the first agent to open it claims it. That claim broadcasts to everyone else in under 100ms — before a second agent can start typing. Conversations move through stages: To Do → In Progress → Done. Managers see response times and team workload live, not reconstructed from logs the next morning.
The "someone else will handle it" failure mode has nowhere to happen. The queue is visible. Ownership is clear. The moment a conversation is claimed, every other agent knows.
Every message has an owner from the moment it arrives. Not assigned after a delay — claimed the instant it's opened, broadcast immediately.
No duplicate responses. Two agents can't accidentally answer the same message. The claim is instant and visible to everyone.
Nothing falls through. Unhandled conversations sit in plain sight in the queue. There's no equivalent of a message that everyone saw and nobody touched.
Managers don't need to reconstruct what happened. Response times, workload distribution, and conversation status are visible in real time — not pieced together after a complaint comes in.
This is the kind of problem we solve. If your team is dealing with something similar, let's talk — one free call, no commitment.
Book a Free CallThe client's customers don't notice anything different. They're still on WhatsApp.
The team has a shared view of every conversation, clear ownership from the first interaction, and no more end-of-day discoveries that something important went unanswered. The coordination problem is gone. The tool their customers already use stays exactly the same.
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